Effectuation:

A logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures.

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A GLOBAL SOCIETY ADVANCING EFFECTUAL ACTION:

  • Effectuation



  • Effectuation

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Effectuation:

A logic of thinking, discovered through scientific research, used by expert entrepreneurs to build successful ventures.

Get A Proper Introduction
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Effectual Principles


When expert entrepreneurs set out to build a new venture, they start with their means: who I am, what I know, and whom I know. Then, the entrepreneurs imagine possibilities that originate from their means ReadMore



By focusing on activities within their control, expert entrepreneurs know their actions will result in the desired outcomes. An effectual worldview is rooted in the belief that the future is neither found nor predicted, but rather made ReadMore


Expert entrepreneurs invite the surprise factor. Instead of making “what-if” scenarios to deal with worst-case scenarios, experts interpret “bad” news and surprises as potential clues to create new markets ReadMore



Welcome! Whether you come to this site as a entrepreneurial newbie or a seasoned creator of new ventures, here you’ll discover that there is a science to entrepreneurship — a common logic we have observed in expert entrepreneurs across industries, geographies, and time. We call it effectuation  ReadMore


Expert entrepreneurs build partnerships with self-selecting stakeholders. By obtaining pre-commitments from these key partners early on in the venture, experts reduce uncertainty and co-create the new market with its interested participants ReadMore



Expert entrepreneurs limit risk by understanding what they can afford to lose at each step, instead of seeking large all-or- nothing opportunities. They choose goals and actions where there is upside even if the downside ends up happening ReadMore




While there is plenty of room for art, surprise and human agency, there is a science underlying entrepreneurship. We share the passion of our colleagues around the world and across disciplines in further understanding that science. We adopt an effectual perspective on the science to pose new questions, bring together thinking in the area and encourage more valuable novelty in the world.



As educators, we seek to revolutionize the way entrepreneurship is taught throughout the world. We do that through the study and teaching of effectuation and the “entrepreneurial method.” Effectuation is at its heart a human problem-solving method developed through research into the mental processes used by expert entrepreneurs.



Whether you come to this site as a entrepreneurial newbie or a seasoned creator of new ventures, here you’ll discover that there is a science to entrepreneurship — a common logic we observe in expert entrepreneurs across industries, geographies, and time. We call it effectuation. Effectuation promises a method you can follow as you tackle problems while you grow your business.

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