We have come to think of the actual as one among many possible worlds.  We need to repaint that picture. All possible worlds lie within the actual one. -Nelson Goodman in Fact Fiction and Forecast

This site provides resources to researchers and teachers of entrepreneurship.

Effectuation is a logic of entrepreneurial expertise, developed from a cognitive science based study of 27 founders of companies ranging in size from $200 million to $6.5 billion.  Effectuation articulates a dynamic and interactive process of creating new artifacts in the world.  Effectual reasoning is a type of human problem solving that takes the future as fundamentally unpredictable, yet controllable through human action; the environment as constructible through choice; and goals as negotiated residuals of stakeholder commitments rather than as pre-existent preference orderings.

Effectuation: Elements of Entrepreneurial Expertise (Sarasvathy 2008) is an academic book detailing thoughts, research and implications of effectuation.

Update: An entrepreneurship textbook project based on effectuation is in progress. 
For a glimpse, here is Chapter 2, and the Table of Contents.

Made As Well As Found: A doctoral coursebook in ideas related to effectuation (forthcoming, 2010).

ALL MATERIALS ON THIS SITE ARE SUBJECT TO COPYRIGHT RESTRICTIONS -- please contact the author/s for details.

If you have comments regarding this site or information in it, please send an email to info@effectuation.org.