Effectuation fundamentally rethinks

how entrepreneurship is researched and taught throughout the world.
Effectuation is a logic used by expert entrepreneurs to solve problems in highly uncertain market environments. Entrepreneurs can learn to think and act effectually, thereby increasing their ability to create successful ventures.

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Effectuation.org is the home of The Society for Effectual Action. SEA is a global research community advancing the study and practice of the entrepreneurial method.

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SEA is for co-creating the future. New researchers, educators, and entrepreneurs co-create with current researchers to broaden the scope of effectuation research.

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