We have come to think of the actual as one
among many possible worlds. We need to repaint that picture. All possible
worlds lie within the actual one. --- Nelson Goodman in Fact Fiction and Forecast
This site provides resources to researchers and teachers of entrepreneurship.
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WWW Effectuation.org |
Effectuation is a logic of entrepreneurial expertise, developed from a cognitive science based study of 27 founders of companies ranging in size from $200 million to $ 6.5 billion. Effectuation articulates a dynamic and interactive process of creating new artifacts in the world. Effectual reasoning is a type of human problem solving that takes the future as fundamentally unpredictable, yet controllable through human action; the environment as constructible through choice; and goals as negotiated residuals of stakeholder commitments rather than as pre-existent preference orderings.
For an overview of effectuation, please click on Introduction (specially posted for attendees of the Academy of Management Effectuation Caucus!). To access several published and working papers, please click on Effectuation Research.
Please Note: All downloadable files on this site have names limited to 8 characters or less for easy access through older operating systems. Also, ALL MATERIALS ON THIS SITE ARE SUBJECT TO COPYRIGHT RESTRICTIONS.-- please contact the author/s for details.
If you have comments regarding this site or information in it, please send an email to info@effectuation.org.