The Success of Effectuation in Contexts (German)

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Innovative products are seen as key source of competitive advantage. On the basis of an under-developed concept of entrepreneurship research, known as Effectuation examined Daniel Kuepper how companies can design their innovation management more successful. An empirical analysis of over 400 R & D projects, he points to the approach in Effectuation and demonstrates the success effect. On this basis, the authors recommend to improving innovation management, the konnen.Auf to permanently safeguard the competitiveness of help from technology-based enterprises based on a within the entrepreneurship research developed approach, known as Effectuation examined Daniel Kupper how companies can execute Innovation management can make even more successful. The procedure is explained to Effectuation, highlighted the impact and success in an empirical analysis of over 400 R & D projects demonstrated.

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Innovative products are seen as key source of competitive advantage. On the basis of an under-developed concept of entrepreneurship research, known as Effectuation examined Daniel Kuepper how companies can design their innovation management more successful. An empirical analysis of over 400 R & D projects, he points to the approach in Effectuation and demonstrates the success effect. On this basis, the author provides recommendations to improve innovation management that can contribute to sustainable ensure the competitiveness of technology-based firms.

Published in 2010.

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