The effects of embeddedness on the entrepreneurial process


This paper uses Giddens’ theory of structuration to develop the conception of entrepreneurship as an embedded socio-economic process. The qualitative examination of the actions of rural entrepreneurs finds that embeddedness plays a key role in shaping and sustaining business. Being embedded in the social structure creates opportunity and improves performance. Embedding enabled the entrepreneurs to use the specifics of the environment. Thus, both recognition and realisation of opportunity are conditioned by the entrepreneurs’ role in the social structure.

Journal or Publication:
Qualitative methods in entrepreneurial research
Authors:
Sarah Jack
ALISTAIR R. ANDERSON
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Status:
publish
Year Published
2002
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