EFFECTUATION IN THE CONTEXT OF R&D PROJECTS: CHARACTERISTICS AND IMPACT ON PROJECT PERFORMANCE.


The aim of this study is to adopt a new theoretical concept called effectuation to the R&D project management research. This concept brings in a new perspective on the issue of how to accomplish successful R&D projects by focusing on the decision making in uncertain situations

Journal or Publication:
Academy of Management Proceedings
Authors:
Daniel Kupper
TINA BURKHART
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Status:
publish
Year Published
2009
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