ENTREPRENEURIAL ACTION: EXPLOITATION DECISIONS UNDER CONDITIONS OF UNCERTAINTY.


We explore opportunity exploitation decisions made under varying conditions of uncertainty. We conceptualize uncertainty as a multidimensional construct, and employ conjoint analysis to understand entrepreneurs’ likelihood of exploiting an opportunity by going forward with a new product launch given varying combinations of state, effect, and response uncertainty.

Journal or Publication:
Academy of Management Proceedings
Authors:
Alexander McKelvie
VERONICA GUSTAFSSON
Michael Haynie
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Status:
publish
Year Published
2008
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