Information Exposure, Opportunity Evaluation, and Entrepreneurial Action: An Investigation of an Online User Community


We study how an individual’s exposure to external information regulates the evaluation of entrepreneurial opportunities and entrepreneurial action. Combining data from interviews, a survey, and a comprehensive web log of an online user community spanning eight years, we find that technical information shaped opportunity evaluation and that social information about user needs drove individuals to entrepreneurial action. Our empirical findings suggest that reducing demand uncertainty is a central factor regulating entrepreneurial action, an insight that received theories of entrepreneurial action have so far overlooked.

Journal or Publication:
Academy of Management Journal
Authors:
Erkko Autio
LINUS DAHLANDER
LARS FREDERIKSEN
Tags:
Status:
publish
Year Published
2013
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