I LIKE HOW YOU THINK: THE ROLE OF COGNITIVE SIMILARITY AS A DECISION BIAS.


This article presents academic business research. The article examines the role of cognitive similarity in determining decision outcomes and as a decision bias. In particular, the authors analyze the decision making policies of a sampling of venture capitalists contemplating new ventures. An overview of the hypotheses development and methodology of the research is presented. Results indicate that similarity in cognitive processes has a significant impact on the probability that a venture capitalist will invest, as the probability increases.

Journal or Publication:
Academy of Management Proceedings
Authors:
Murnieks, Charles Y.
Michael Haynie
Rob Wiltbank
Troy Harting
Tags:
Status:
publish
Year Published
2007
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