This paper develops a view of strategic management that is based on the ideas of Herbert Simon in particular, and insights from the behavioral theory of the firm in general. Building on certain well-received elements of his work in strategy, we add implications from his other (rather under-studied) work, especially on altruism, near-decomposability, and design. Each of these fills an important gap at the individual, organizational, and environmental levels of analysis in mainstream strategic management theorizing today. We argue that these three extensions, when integrated, can re-shape future scholarship in strategic management in a manner consistent with key results both from the dynamic capabilities view, and the resource based view.