Effectuation: Elements of Entrepreneurial Expertise

Effectuation, the idea that the future is unpredictable yet controllable, is a new idea in entrepreneurship. It is a given that entrepreneurs create firms. Effectuation argues that they create opportunities as well. This book is a result of the author's study of 27 expert entrepreneurs and delves into what makes an effective effectuator. It encapsulates the first attempt to capture the notion of entrepreneurial expertise as opposed to traits or success factors.