Effectuation - How Successful Entrepreneurs Think, Decide, and Act

"Management Book of the Year" in Germany

Recent trend in the entrepreneurship research and highly topical issue in the media
International scientific knowledge for the first time in German
Specific instructions, including labor issues and checklists
Case studies and toolbox with tools for practical new tool for shaping the future. Effectuation challenging traditional management causal logic (implementation plan set goals) on the head. Entrepreneurs start here with no fixed targets, to act solely on the basis of its own funds. The interesting thing: Even in unpredictable situations, the new method achieves better results. The book presents a theoretical principle Effectuation entrepreneurial activity and illustrated with cross-industry case studies, practical applications.