Effectuation for Entrepreneurs

Effectuation is the logic of expert entrepreneurs.

Regarded as the entrepreneurial method, effectual logic establishes principles and techniques that apply universally to overcoming the challenges unique to venture creation.

Amidst the clutter of entrepreneurial advice available, effectuation stands apart on account of its straightforward process for answering: "what do I do next?"

First, you'll need to tame your causal mindset and adopt a new worldview. You're at the right place. Read More


Vinod Khosla's scribblings on Saras's
"What Makes Entrepreneurs Effectual" paper.

Videos

Saras describes her research on what it means to think effectually.
See video
The story of the Freitag brothers told by Stuart Read (IMD)
See video
Saras describes her research journey. From Darden Media.

Submit Your Effectual Stories

Please tell us about how you employed effectual logic to start your startup.