
Welcome to effectuation! We have tried to provide a summary of some of the latest and most accessible materials relating to effectuation on this page.
What makes entrepreneurs entrepreneurial? An easy 8-page introduction to the key elements of the theory and its application.
Affordable Loss and the Plunge Decision How do entrepreneurs decide to take that bold move into starting a new venture?
Effectuation and New Venture Performance How does an effectual approach relate to the outcomes generated by a new venture?
Ice Hotel In this story of the birth of the now popular "ICE HOTEL", students are challenged to put each of the effectual principles to work, and can compare and contrast their approach with what Ingve Bergqvist, founder of ICE HOTEL, actually did.
Guidewire How do you build an effectual organization? One way is to use a process called Scrum, enabling the organization to rethink priorities, teams and projects every month. The first of a series, this case also includes slides if you email stuart.read@imd.ch.
Sarasvathy, S., Dew, N., Read, S., and Wiltbank, R. (2007). "Effectual Reasoning in Entrepreneurial Expertise: Existence and Bounds"
Presented at the Entrepreneurship Theory and Practice conference on Strategic Entrepreneurship: Empirical Investigations of Effectual Logic: Implications for Strategic Entrepreneurship (2007)
Presented at the Austrian Economics conference Without judgment: An empirically-based entrepreneurial theory of the firm (2007)
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