Welcome to effectuation!  We have tried to provide a summary of some of the latest and most accessible materials relating to effectuation on this page.  

WHAT IS EFFECTUATION?  Effectuation is a logic of entrepreneurial expertise, developed from a cognitive science based study of 27 founders of companies ranging in size from $200 million to $6.5 billion.  Effectuation articulates a dynamic and interactive process of creating new artifacts in the world.  Effectual reasoning is a type of human problem solving that takes the future as fundamentally unpredictable, yet controllable through human action; the environment as constructible through choice; and goals as negotiated residuals of stakeholder commitments rather than as pre-existent preference orderings.

OVERVIEW.  These technical notes are useful both as a primer for effectuation, and have also been put to work in the classroom during a full entrepreneurship course on effectuation.

What makes entrepreneurs entrepreneurial?  An easy 8-page introduction to the key elements of the theory and its application.

Affordable Loss and the Plunge Decision  How do entrepreneurs decide to take that bold move into starting a new venture?

Effectuation and New Venture Performance  How does an effectual approach relate to the outcomes generated by a new venture

TEACHING.  There are a good number of cases and materials used to teach effectuation.  If you are an entrepreneurship instructor interested in teaching effectuation, you can gain access to the teaching materials hosted in the protected instructors area of effectuation.org by sending an email to info@effectuation.org with your academic qualifications.

RESEARCH.  There are also several research papers that have been published on the topic of effectuation.   Partial listing of papers here.

Hopefully, this will provide a start.  For more information, please consult the effectuation frequently asked questions or send an email to info@effectuation.org!