Welcome to effectuation!  We have tried to provide a summary of some of the latest and most accessible materials relating to effectuation on this page.  

OVERVIEW.  These technical notes are useful both as a primer for effectuation, and have also been put to work in the classroom during a full entrepreneurship course on effectuation.

What makes entrepreneurs entrepreneurial?  An easy 8-page introduction to the key elements of the theory and its application.

Affordable Loss and the Plunge Decision  How do entrepreneurs decide to take that bold move into starting a new venture?

Effectuation and New Venture Performance  How does an effectual approach relate to the outcomes generated by a new venture?

TEACHING.  There are a good number of cases and materials used to teach effectuation.  We have provided two of the latest below, and direct interested people to the teaching area on this site for more detail.

Ice Hotel In this story of the birth of the now popular "ICE HOTEL", students are challenged to put each of the effectual principles to work, and can compare and contrast their approach with what Ingve Bergqvist, founder of ICE HOTEL, actually did.

Guidewire  How do you build an effectual organization?  One way is to use a process called Scrum, enabling the organization to rethink priorities, teams and projects every month.  The first of a series, this case also includes slides if you email stuart.read@imd.ch.

RESEARCH. There is a wealth of nearly up-to-date information in the research area of this site.  As a starter, however, here are three very recent articles.

Sarasvathy, S., Dew, N., Read, S., and Wiltbank, R. (2007). "Effectual Reasoning in Entrepreneurial Expertise: Existence and Bounds"

Presented at the Entrepreneurship Theory and Practice conference on Strategic Entrepreneurship: Empirical Investigations of Effectual Logic: Implications for Strategic Entrepreneurship (2007)

Presented at the Austrian Economics conference Without judgment: An empirically-based entrepreneurial theory of the firm (2007)

Hopefully, this will provide a start.  For more information, please utilize this site or send an email to info@effectuation.org!