Choice have rated Effectual Entrepreneurship as Highly Recommended

The authors of this excellent volume contend there is a science to entrepreneurship, and they adopt an expansive definition of the "common logic" of entrepreneurship. This "common logic" includes the following principles: start with your means; set affordable loss; leverage contingencies; form partnerships; and create opportunities. The text is nonlinear, in that it can be read sequentially or by three identified (and color-coded) tracks): "Practically speaking," stories that illustrate the breadth and depth of the entrepreneurial world; "Research roots," academic research on entrepreneurship; and "Roadmap," a series of actionable items at the close of each chapter. The graphics, organization, and multiple pathways through the text are designed for the digital native who might become restless with a traditional text. The volume traces the developmental arc of businesses from newly created ventures to mature businesses. Both in form and content, this expansive volume captures the excitement of the entrepreneurial enterprise and the opportunities and challenges presented at each development cycle. Written by European and US academics, this volume is a great starting point to explore notions of innovation and entrepreneurial activity. Summing Up: Highly recommended. All levels of undergraduate students; practitioners; general readers. -- S. A. Schulman, CUNY Kingsborough Community College