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How to make decisions in mature vs. uncertain markets |
Stuart Read discusses effectual decision making. |
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Saras @ IncTV |
Saras takes questions from the Inc Magazine audience. |
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Saras @ BigThink: What type of person becomes an entrepreneur? |
Saras explains the universality of effectuation. |
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Effectual Principles: The Lemonade Principle |
Stuart Read explains leveraging contingencies. |
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Richard Branson discusses his version of the "Affordable Loss Principle" |
Richard Branson @ WSJ ViewPoints series discusses Virgin Air. |
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Teaching Effectuation: Explaining The Technical Notes |
Saras explains the effectuation tech notes. |
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Teaching Effectuation: The New Luxury Ventures Case |
Saras explains a case used to teach effectuation. |
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The effectual principle of contingency |
The effectual principle of contingency in common craft format. |
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Saras Sarasvathy at BigThink (Full Interview) |
Saras Explains Effectuation at BigThink.com (47min) |
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Saras at TEDxMidAtlantic |
Saras presenting effectuation at TEDxMidAtlantic. |
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Does Effectuation Change the Entrepreneurial Paradigm? Part 1. (FRENCH) |
Effectuation researcher Dominique Vian |
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Saras @ BigThink: How can entrepreneurial thinking be applied to social problems? |
Saras explains how effectuation solves social problems. |
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Saras @ BigThink: What is the entrepreneurial method? |
Saras explains the entrepreneurial method. |
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Teaching Effectuation: The ICEHOTEL Case |
Saras explains a case used to teach effectuation. |
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Corporate Effectuation - What can managers learn from entrepreneurs? (ENGLISH) |
Effectuation for managers (Corsendonk College - English) |
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The Effectual Method: Active Communications (GERMAN) |
Active Communications presents effectuation. |
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Taking the Plunge - Why Start a Business? |
Saras at Darden e-Bootcamp 2009 |
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Stuart Read on Misconceptions About Failure |
Stuart read discusses statistical and culture myths of failure. |
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Saras @ BigThink: What are some entrepreneurial pitfalls? |
Saras explains some do's and don'ts of ent. |
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Saras Sarasvathy at VentureLab Twenty: What is the effectuation research? |
Saras explains effectuation research in 40 seconds. |
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Corporate Effectuation - What can managers learn from entrepreneurs? (DUTCH) |
Effectuation for managers (Corsendonk College - Dutch) |
