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Effectuation: Success Story of the Freitag Brothers (Means)

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Stuart Read - IMD
2010-11-15

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Richard Branson discusses his version of the "Affordable Loss Principle"
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Saras Sarasvathy at VentureLab Twenty: What is the effectuation research?
Saras @IncTV
Saras @ IncTV
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Saras at TEDxMidAtlantic
The effectual principle of contingency
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Corporate Effectuation - What can managers learn from entrepreneurs? (ENGLISH)
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Teaching Effectuation: The New Luxury Ventures Case
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Corporate Effectuation - What can managers learn from entrepreneurs? (DUTCH)
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