ISMA 360


ISMA 360° is both a method and a tool helping entrepreneur candidates to think and behave as seasoned innovators. The aim is to transform their invention into an innovation. It offers professionals an operational framework to engage into effectuation pragmatically. Based on the coupling of effectual logic and near-decomposability of complex systems, it pushes the work of Saras Sarasvathy and Herbert Simon (2000) one step further.

The book is in French, and available through