Reality Entrepreneurship: A practical guide to Effectuation

Reality Entrepreneurship is a first-hand collection of 6 entrepreneurship case studies across Europe. We visited effectual entrepreneurs in Spain, Germany, Austria, France, Lithuania and Finland to tell their stories in a most authentic and engaging way. Three of the cases are accompanied with a short video (free link inside the book), and all of the cases are designed for teaching and learning entrepreneurship & effectuation in a most interesting and accessible way. The cases contain many pictures, questions for classroom, and the book includes an introduction to effectuation with practical exercises, as well as a foreword written by Saras Sarasvathy, founder of effectuation theory.

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