Pilot in the Plane Principle

The struggle for personal control is as old as humankind itself—primitive and innate. There is abundant evidence that most people desire control of the events in their lives, indeed over their lives, and that such strivings for control span history and cultures. The venues, mechanisms and instruments for control-striving today are different than they used to be, but the issue remains. In fact, psychological research suggests that an enormous range of human behaviours relate to control striving in some way and are intrinsically linked to healthy human functioning. For example, personal control is linked to the development of self-esteem and the reduction of stress, whereas loss of control increases the likelihood of feelings of helplessness and depression. In other words, having a desire for control over your life doesn’t make you a “control freak” (despite what your friends may say!). Instead, it is normal and healthy. Many entrepreneurs instinctively recognize the importance of personal control: fundamentally, many chose entrepreneurship because they want to be their own boss and choose their own course. Control enables entrepreneurs to work on things they think are important, set their own schedules and work with whom they want. Many entrepreneurs attest that they feel differently about running a business they own as compared with working for a wage, and that they value being in control. For them, the experience of personal control is closely associated with freedom, self-direction and autonomy. The strength of a person’s desire for control can be thought of as an element of his or her means: “Who you are.” While everyone has some desire for control, the intensity of that desire varies among individuals and over the course of a lifetime. For example, a high desire for control may motivate someone to become an entrepreneur, but the experience of working for himself may strengthen the desire even further—he may not be able to imagine working for anyone else again.

Research Papers :

Accounting for the Future: Psychological Aspects of Effectual Entrepreneurship
Affordable Loss: Behavioral Economic Aspects of the Plunge Decision
Beyond hubris: How highly confident entrepreneurs rebound to venture again
Constructing Corridors to Economic Primitives: Entrepreneurial Opportunities as Demand-side Artifacts
Enhancing the understanding of processes and outcomes of innovation – the contribution of effectuation to S-D logic
Entrepreneurship as a science of the artificial
Entrepreneurship as Method: Open Questions for an Entrepreneurial Future
Failing Firms And Successful Entrepreneurs: Serial Entrepreneurship As A Simple Machine
HelppoAsu aikoo tehdä Metallicat ja valloittaa maailman effektuaalisesti
How do Firms Come to Be? Towards a Theory of the Entrepreneurial Process
Immortal Firms in Mortal Markets? How Entrepreneurs Deal with “The Innovators’ Dilemma”
Learning from failures in business model innovation: solving decision‐making logic conficts through intrapreneurial efectuation
Metallicalta oppia suomalaiselle elinkeinoelämälle – Kuinka raivataan tie autotallista maailman huipulle ja luodaan uudet markkinat
Offical Response to Arend et al: Co-Creating Effectual Entrepreneurship Research
On the Entrepreneurial Genesis of New Markets: Effectual Transformations Versus Causal Search and selection
Prediction and Control Under Uncertainty: Outcomes in Angel Investing
Selection and Return in Angel Investments
Siding with the Angels – Business Angel Investing: Promising Outcomes and Effective Strategies
The Coevolution of Institutional Entrepreneurship: A Tale of Two Theories
The Economic Implications of Exaptation
The entrepreneur–environment nexus: Uncertainty, innovation, and allocation
The Role of Prediction in New Venture Investing
Unreasonable Assumptions in ASB
What Makes Entrepreneurs Entrepreneurial?
Why Metallica changed music world – Effectuation perspective

Articles :

3M: 7 Pillars of Innovation
A Healthy Message
As revenues crash, startups learn to adapt products, services
Barefoot Wine (in Finnish)
Beauty in Business
Bio Generation – The Story of Novozymes
Breath of Fresh Air – the Story of Gore-Tex
Browning-Ferris (BFI): How to Learn to Let Go
Business Activist
Cirque du Soleil – The Show Must Go On
Cool in a Crisis – The Entrepreneurial Upside of the Downturn
Creating Breakthroughs at 3M
Creator of Dollars and Change – The Story of Ashoka
Cube Route to Riches: the Story of Rubik Cube
Delivering Entrepreneurship
Do You Need To Be A Risk Taker To Be An Entrepreneur?
Eco-Envelopes: Many Happy Returns
Entrepreneur Journey
Entrepreneurial Distinction
Entrepreneurship model for biopharma industry
Fair Dinkum
Forgetful Entrepreneur
Founder in First Gear
From Cash to Trash: the Story of Plas2Fuel
Get your business plan right
Ice Man Cometh – the Story of ICEHOTEL
Identity Chip – The Story of Stacy’s Pita Chips
Like Anyone Else
Like Science, even entrepreneurship should be taught at the school level: Darden Prof Saras D Sarasvathy
Luminary – The Story of Lumni
Make it Personal: Freitag and Sigg
Making Waves: the Story of WaveBob
Manifesto for Effectual Action / Manifesto para a Ação Efetual
Oat Cuisine – the Story of Oatly
Out of Sight – The Story of Unsicht-Bar
Picture Perfect
Power Shock – The Story of Levant Power
Psychological Entrepreneurship
Q&A: Darden Professor Cracks the Code of How Great Entrepreneurs Think
Recycling $100 Bills
Social Success Made Simple
Sole Survivor: the Story of Geox
Sprint Finishes – how Guidewire organizes for innovation
Swedish Economic Forum Report of Entrepreneurship Education
Testing the Waters: the Story of Aquastasis
The code of how great entrepreneurs think
The Entrepreneur’s Hand on the Wheel
The Lemonade Principle: Staples, Silly Putty, Honda
The Little Entrepreneur
The Moving Picture Show: One True Media
The Price of Social Innovation
The Rise of Entrepreneurial Thinking
The Story of Gardener’s Eden
The Story of OneWorld Health
Upside of Down Times – the Story of Zopa
USAID Reports on Effectuation in Youth Entrepreneurship Programs
UVA Darden Effectuation Pioneer Receives Global Legacy Impact Award