EFFECTUATION IN THE CONTEXT OF R&D PROJECTS: CHARACTERISTICS AND IMPACT ON PROJECT PERFORMANCE.
The aim of this study is to adopt a new theoretical concept called effectuation to the R&D project management research. This concept brings in a new perspective on the issue of how to accomplish successful R&D projects by focusing on the decision making in uncertain situations
- Journal or Publication:
- Academy of Management Proceedings
- Authors:
- Daniel Kupper
TINA BURKHART - Tags:
- Status:
- publish
- Year Published
- 2009
- Relevant Principles:
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