Entrepreneurial Marketing: Global Perspectives

The Present study explores the interrelationships between entrepreneurial experience, explanatory style, and effectuation logic in an attempt to better understand the antecedebts of entrepreneurial self-efficacy for policy and practice. This chapter contributes to the entrepreneurship cognition literature by expicitly framing the interrelationship between entrepreneurial experience-creating of human/social capital, the two dimensions of explanatory style(optimism vs. pessimism), effectuation, and entrepreneurial self-efficacy. In addition, this chapter enhances our understanding of cognitive conditions that facilitate business creation by proposing a theoretical framework and propositions to advance theory development in entrepreneurial cognition and self- efficacy.

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Zubiz Sethna
Rosalind Jones
Paul Harrigan
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