Entrepreneurial marketing: Global perspectives

The Present study explores the interrelationships between entrepreneurial experience,explanatory style, and effectuation logic in an attempt to better understand the antecedents of entrepreneurial self-efficacy for policy and practice. This chapter contributes to the entrwpreneurship cognition literature by explicitly framing the interrelationship between entrepreneurial experience-creating of human/social capital, the two dimensions of explanatory style(optimism vs. pessimism),effectuation, and entrepreneurial self-efficacy. In addition, this chapter enhances our understanding of thr cognitive conditions that facilitate business creation by proposing a theoretical framework and propositions to advance theory devlopment in entrepreneurial cognition and self-efficacy.

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Zubin Sethna
Rosalind Jones
Paul Harrigan
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