Entrepreneurship as a science of the artificial

This essay connects four key ideas from Herbert Simons ‘‘Sciences of the Artificial’’ to recent research on entrepreneurial expertise: (1) natural laws constrain but do not dictate our designs (2) we should seize every opportunity to avoid the use of prediction in design (3) locality and contingency govern the sciences of the artificial; and (4) near-decomposability is an essential feature of enduring designs. The essay is based on a series of conversations and emails with Simon about the empirical findings of my doctoral dissertation that involved a protocol analysis study of expert founder-entrepreneurs.

Journal or Publication:
The Economic Psychology
Saras Sarasvathy
Year Published
Relevant Principles:
Pilot-in-the-Plane (Control vs. Predict)
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