This chapter outlines a general framework for studying the entrepreneurial method. Simply put, what the scientific method has afforded us in terms of understanding the actual world we live in, the entrepreneurial method enables us in terms of making new ones. At least one key ingredient of the entrepreneurial method for worldmaking consists in the logic of effectuation identified through a decade long research program into the elements of entrepreneurial expertise. More specifically, given a world imbued with true uncertainty, the framework outlined here urges us to develop research streams focused on choosing between Type I and Type II errors in addition to ways of avoiding them altogether or finding the perfect Goldilocks balance between them.

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Saras Sarasvathy
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