In the last two decades, effectual entrepreneurship, a cognitive-theoretic approach to action in high-uncertainty environments, has been successfully implemented in universities around the world. This approach spells out particular lessons learned by expert entrepreneurs that can be taught in a classroom. In addition to university courses, efforts are under way to create programs for K-12 and in fields outside business, such as the arts, engineering, and social/public sector. For the webinar, Dr. Sarasvathy will elaborate on five specific policy implications based on effectual entrepreneurship. These can be summarized as follows:

Teach entrepreneurship to everyone, not only to potential entrepreneurs
Collect data on exits
Focus on growing the middle class of businesses, not gazelles
Create an experienced entrepreneur corps of mentors
Learn to think about employment differently
Put simply, effectuation enables anyone and everyone to work with things already within their control to co-create a better future. For info on course content and supporting research:

In Collaboration with the Innovation Policy Platform and Global Entrepreneurship Week

Target audience

Innovation policy practitioners and influencers.

About the speaker

Professor Saras D. Sarasvathy is a member of the Strategy, Entrepreneurship and Ethics area at Darden. In addition to MBA and doctoral courses in entrepreneurship at Darden, she teaches in doctoral programs in Europe, Asia, Latin America and Africa.

Saras D. Sarasvathy is Isidore Horween Research Associate Professor of Entrepreneurship at University of Virginia’s Darden Graduate School of Business. She also holds the Jamuna Raghavan Chair in Entrepreneurship at the Indian Institute of Management in Bangalore and a Distinguished Professorship from Nankai University in China.

A leading scholar on the cognitive basis for high-performance entrepreneurship, Sarasvathy serves as advisor to entrepreneurship education and doctoral programs in Europe, Africa and Asia. Her scholarly work has been published in leading journals in economics, ethics, marketing and management and has won several awards. Her book Effectuation: Elements of Entrepreneurial Expertise was nominated for the 2009 Terry Book Award by the Academy of Management.

Sarasvathy received her Ph.D. from Carnegie Mellon University. Her thesis on entrepreneurial expertise was supervised by Herbert Simon, 1978 Nobel Laureate in Economics.


Name: Saras D. SarasvathyDesignation / Organisation: Associate Professor of Entrepreneurship University of Virginia, Darden School of BusinessDescription:

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